Buyout Sales Become a Distributor

The State issued the “Automobile Brand Sales Management Measures” in order to standardize the market, but it has the advantage of protecting the monopoly. The hypermarkets facilitate users and encourage competition, but they are blocked by companies. Then buy out the sale as a way for dealers to survive.
This year, the downturn in the auto market is making more and more dealers try new sales methods: buyouts.
In May, a Shanghai auto sales company invested one billion yuan in a one-time purchase of a large number of Bora series sedans, which caused an uproar in the market: After the buyout, the price of Bora dropped by more than 20,000 yuan. As early as March of this year, the company bought out a batch of GOLF and sold it out in a very short time.
In retrospect, the earliest to eat crabs was CCTV shopping. A year ago, CCTV had bought out and bought a car from Shanghai Volkswagen. This action stretched the wrinkled brow of the SAIC sales company manager and also made CCTV shopping make money. One of the mysteries lies in the “rebate point” where dealers can decide retail prices based on their own interests. Because it has already been bought out, companies cannot interfere with dealer pricing, so that consumers can also benefit from it.
At the beginning of this year, dealers in Sichuan and other places bought cars such as Citroen. Since then, dealers in Beijing, Guangdong, and Shanghai have gradually joined the buyout team.
In an interview with the reporter, it was found that although all parties have different attitudes toward buying sales, consumers are very welcome.
Analysts pointed out that the main thing is to look at the strength of the company. The average small company can't get so much money at once. Of course, it can't do it. Second, the risk of buyout is really great. After all, this is still an attempt. .
Even so, there are still more dealers joining the ranks of buyout sales.
On the one hand, there is a lot of sweet sales on the buyout side, while the 4S store model is greatly questioned. The topic of the change in the car sales model came from this.
Industry analyst and founder of Chuangbao Investment Xu Wei believes that buyouts should be a trend. On the surface, it is the trend of prices continuing to decline. In a deep view, it is actually a change in marketing.
Xu Hao said that the industry has been saying that the price of Chinese cars is too high. This is an indisputable fact. Although last year's continuous price cuts, overall, China's car prices are still high.
Under such circumstances, the possibility of proactively reducing prices by the manufacturers of the companies is very small.
The dealers in the gap between manufacturers and consumers, in the face of survival crisis, will inevitably take the initiative to seek breakthroughs to change their situation. Buyout sales is a typical way.
At present, most companies in China, no matter what kind of sales network or channel method they use, have not left the 4S shop terminal. The biggest drawback is its high cost. This has almost become the consensus of all dealers.
Cost is nothing more than manufacturing and sales. For dealers, they can only think of ways to control the cost of sales. As a result, changing the current sales model has become a top priority. Buyout sales just meet this need.
Xu Hao believes that buyout sales is actually only a preliminary stage, and it should develop in a direction that is more professional, more scale, more independent, and supermarket. This is what the industry calls "car supermarkets."
Xu Hao pointed out that although buyout sales have begun to promote, but the number of dealers to join is still small, and the strength of the dealers are not very large, the models that were bought out are still the original 4S stores are authorized to sell monopoly brands. . To truly solve these problems, we must form supermarkets like Gome Electronics. In this way, powerful dealers can buy more brands, more models, and establish a chain of "car supermarkets."

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