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In 14 years, smart home hot, Xiaomi, Jingdong, Alibaba, Tencent, Baidu and other Internet companies have seized the commanding heights of smart homes and established their own ecosystem. In 14 years, smart lighting, Philips, ge and other lighting companies have launched their own single smart bulbs, and many domestic companies are also gearing up, set up a team, establish a research and development center, and plan to do a big job. In 14 years, lighting companies began to hold a group, China LED Lighting Champion Alliance was established, even Gaogongfeige also planned to prepare joint marketing of g20-Led lighting brand for 14 years, Philips and Alibaba cooperated, Sunshine and Jingdong began cooperation for 14 years, with With the fierce competition of LED lighting industry, lighting companies have begun a new round of elimination. Fengguang is one of the epitome from the above. It is not difficult to see that our lighting industry has encountered an unprecedented crisis, not technical. It is not the capital, but the direction, the Internet era, how to go in the future lighting enterprises, in front of intelligent lighting, how can lighting enterprises win the predicament of discourse power industry: LED overcapacity, fight price, fight channel lack of innovation, lack of core competition In recent years, LED can be described by high-speed development. Outdoor and bright LED lighting are indispensable, but the competition is fierce and the market is slowly stabilizing. With the LED price going down, the technology is more mature and the incandescent lamp is eliminated, indoor Lighting, especially home lighting, is the biggest point of LED lighting, and more lighting companies are beginning to enter this. In the field, the price and the channel have become the shining points of many enterprises. Although everyone feels the rapid development of LED lighting, but because the overcapacity does not bring more growth to the lighting companies, it feels even more difficult. So many companies are just passing by, becoming the monthly star, the quarter star, slowly dimmed down, the direct cause of death of Fengguang legend is that it has a lot to do with the home lighting field. We calm down and seriously think about the enthusiasm of LED lighting. I want to raise the pigs in the year, and I have been involved in this field. After the hot money, I have been scarred, and how many of them are doing very well? How many days have you been very moist? We can fight prices and fight channels, but how many can do a good job in a certain product or a few products? Without product innovation, there is a lack of core competitiveness, and it is imitating others or being imitated by others. Once the market changes, there is no response to it and there will be a trail of Fengguang legend. The era of interconnection: lighting companies are on the cross-border. We are involved in the fierce competition of LED lighting, especially home lighting. This is still a thing inside our industry, but now the wind of smart home is slowly being blown up by the Internet giant, intelligent lighting as a ventilator Naturally, it has become the key word of our lighting industry in 2014. It can also be summarized that 2014 is the first year of our lighting industry to test smart home lighting. China LED Lighting Champion Alliance is also spontaneously established in the fierce competition of some lighting companies. However, it is difficult to guarantee the overall input and output of a benefit after the establishment of a hot event, because many enterprise product lines are similar. The market channels are consistent and there is no strong support for the innovation platform. The meaning of holding the group for the group is not great! It is expected that the alliance will set an example for the lighting industry and become a spontaneous organization for everyone to shine. Let's look at Xiaomi, Jingdong, Alibaba, 360, Tencent, Baidu and other Internet giants to enter the smart home field, intelligent lighting as their enthusiasm, they will definitely cut in, Xiaomi investment yeelight smart bulb is an example. Intelligent lighting is also a product of rapid development under the Internet. Interconnection is a key feature. However, nowadays the interface is complex and there is no unified protocol entry. It is difficult for our lighting companies to find directions. We try all zigbee, wifi and Bluetooth interconnect technologies, but I can't figure out where the direction is, where the market is, and what role our lighting company plays. This is where we are confused. It is reported that the 2014 smart home and lighting theme e-commerce forum held in Shanghai on November 21, Xiaomi, Jingdong, Alibaba and other Internet companies specifically for the smart home ecosystem to communicate with our lighting industry, Yaming, Sunshine, Op, Mulinsen and other domestic Well-known lighting companies also bring us their development ideas. We can listen to many suggestions, find out where our confusion is, and find out how to cooperate with Internet companies like Xiaomi in the future.
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