Large market potential for high-end joint ventures to compete in the Chinese market

At this year's IAA Hanover International Commercial Vehicle Show in Germany, there is such a message that Weichai and the German trailer maker Kagel have signed a letter of intent to enter the domestic trailer market. Last week, Dongfeng Commercial Vehicle signed a letter of intent for the joint venture and cooperation of the semi-trailer project with Smith, also a famous German trailer manufacturer. In just two months, two domestic companies have joined forces with German trailer manufacturers. It is obviously intended to target the domestic high-end trailer market. In today's domestic transportation environment, high-end trailers have such great potential for market development. ?

Cooperative precedents ended in the failure of most cases

In fact, looking at the domestic trailer market, the introduction of foreign technology in the domestic production and sales of examples is not a minority. In the 1990s, Germany's Kagel cooperated with the domestic Red Flag of Jinan to produce the Jinan Hongqi-Kaoergar Trailer. Under the precarious conditions of transportation at that time, the European mainstream side tarpaulin single-tire trailer was brought to the country for sale. The disconnection of high prices and ideas caused the result to be conceivable. However, it has to be admitted that Jinan Hongqi-Kaogel has indeed set a precedent for the introduction of high-end trailers in China. They even introduced the European popular exchange box trailer. Xiao Bian has never seen a logistics company use it in China so far. Exchange box, it can be said that the idea is too advanced and does not meet the national conditions at that time is one of the important reasons for the failure of Jinan Hongqi - Kagel.

Another well-known European trailer joint venture is Zhuolik Laon Commercial Vehicle Manufacturing Co., Ltd. located in Shanxi. Krone is the most famous trailer manufacturer in Europe. Its products enjoy the reputation of “European Trailer Emperor” and its trademark is a crown. The product introduced by Shanxi Zhuolik Lawn is the same as the above-mentioned Jinan Hongqi-Kaogel, but it is also a trailer for single-tire trailers and exchange boxes on the side of the tarpaulin, but unfortunately the market demand is minimal, and there will be no more. It is worth mentioning that, until now, the brand of Zhuolik Lai Nai still exists, but also in the production of trailers, but the products are the mainstream of the domestic market flat, Gaolan and other products, previously produced products with the Krone logo has No announcement was found.

In addition to the joint venture production of high-end trailers in Europe, the European trailer factory also has agreements with domestic manufacturers to produce trailers in the form of technology import. A manufacturer located in Huai'an, Jiangsu Province, has introduced the Belgian Stokota brand trailer for domestic production. This Yongxuan soft canopy semi-trailer is currently the most mainstream logistics trailer in Europe. Single tires, air suspension, and soft canopy are not bad. Although it has never seen the propaganda of this manufacturer, there are already logistics companies using this trailer on the road.

Looking for opportunities for foreign trailer manufacturers not to give up the domestic market

Although the precedent of failure is naked, this does not prevent foreign trailer manufacturers from entering the domestic high-end trailer market. In this year's Scania China Drivers’ Contest, a trailer provided by a trailer manufacturer from Longkou, Shandong Province attracted the attention of many people. It was produced by Lin Fulu, a joint venture with Japan’s Flow Corporation, to introduce trailer technology. Rich trailers.

Japan's trailers use a large number of aluminum components, and they are very fond of open-wing designs. Compared to European-style trailers, Japan, as an Asian country, produces trailers that are more in line with the country's habits. In terms of price, from the Linfulu Haofu Trailer, due to the large number of imported products used in the early production, the price is not cheap, and the price of nearly 400,000 is almost the same as that of domestic high-end tractors.

Weichai and Dongfeng join hands with two trailer manufacturers in Germany. In addition to common products that meet the habits of Chinese people, Weichai will inevitably import high-end European trailers into the country. Soft canopies, side tarpaulins or composite trailers are also possible. As far as the chances of the introduction of the trailer are concerned, after all, in the current domestic market, the trailer is the object of exclusion for high speed transportation.

Market Potential High-end trailer market to be developed

The downturn in the transportation market has made the domestic high-end trailer market not as popular as people think. It may seem premature to talk about high-end trailers in a country where closed-end transportation is still not widespread. Compared with the domestic truck industry, the market gap between the trailer industry and the international market is even greater, and a considerable number of domestic trailer manufacturers are still in the state of small manual workshops. Such companies will gradually be phased out in the future.

In fact, judging from the current form, the high-end trailer market in China is almost unexplored, which is also the reason for attracting foreign giants to come to China for joint ventures. What is gratifying is that compared to the 1990s, people in China have made greater improvements in their understanding of high-end trailers. Coupled with the fact that some logistics companies are taking the lead in using high-end trailers, they are very helpful in enhancing corporate image. For the trailer joint venture, the current investment also lays the foundation for the future market, and opportunities and challenges coexist.

There are not many domestic high-end trailer manufacturers. This time, two famous domestic manufacturers have joined hands with German trailer manufacturers to produce in the country, which is also a driving force for them. CIMC and Yongqiang have absolute brand advantages in the high-end trailer market in China. How to carry forward their advantages and prevent them from declining in the market's current flow is the next homework for manufacturers.

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