New energy vehicle marketization Japan wants to lead again


At the 2014 North American Consumer Electronics Show, Toyota Motor displayed its latest achievements in the field of fuel cell vehicles. Toyota said that in 2015, consumers in the North American market can purchase new energy products that have 300 miles of cruising range and can be recharged in less than 5 minutes.

At the exhibition, Toyota showed two hydrogen fuel cell cars: a blue medium-sized four-door concept car, and the other was a camouflage prototype that had been tested in North America for over a year. Although the latter is covered with camouflage, from the aspect of appearance, the sample car has a very high similarity with Toyota's classic Corolla. Toyota said that the power of this zero-emission car is more than 130 horsepower, and the acceleration of 100 kilometers only takes about 10 seconds. In the past year, Toyota has conducted performance tests on the North American mainland under high temperature and extreme cold conditions.

The so-called fuel cell vehicle is a kind of electric vehicle. Its working principle is that hydrogen used as a fuel reacts with oxygen in the atmosphere in a fuel cell carried in an automobile to generate electric energy to start an electric motor, and the electric motor drives the automobile. The mechanical structure rotates the wheels to drive the car. Since the fuel cell's main by-product is water, and it will only produce extremely low carbon dioxide and nitrogen oxides, fuel cell vehicles have been regarded by many countries as an important means to deal with energy and environmental challenges and one of the directions for the future development of the automobile industry.

However, despite its importance, research on fuel cell vehicles has been slow progressing globally. The reasons for this are mainly two—high prices caused by high costs are difficult for the mass market to accept, and there are insufficient and convenient hydrogen fuel injection facilities.

In response, Toyota said that after more than a decade of efforts, great progress has been made in these two areas.

"We don't just focus on the vehicle itself, but also on the conditions needed for the commercialization of all other fuel cell vehicles," said Bob Carter, vice president of Toyota Motor North America.

Although it did not disclose the specific selling price and final designation of the model, Toyota pointed out that after more than 10 years of efforts, the cost of manufacturing a fuel cell power system has been greatly reduced. Compared with the 2002 initial product, the decline rate has reached 95%. Some commentators believe that if the Honda hydrogen fuel cell products cost up to one million US dollars so that they can only take the leasing route as a reference, the sales price of Toyota hydrogen fuel cell vehicles will be between 50,000 and 100,000 US dollars, which is undoubtedly A huge cut. Toyota also said that when it comes to sales, it will provide a variety of purchasing options for the consumers to choose from.

In addition to high costs, the lack of infrastructure is another major issue that Toyota has been working on in recent years. At present, Toyota has decided to sell new cars and temporarily restrict California, which has relatively relaxed policy conditions, in order to obtain a good start. In addition, Toyota has also joined the University of California, Irvine, based on the number of new energy vehicle owners, population density, traffic patterns, etc., to study the "advanced power and energy" project for the rational distribution of new energy vehicle infrastructure.

As one of the states with the most active attitude towards the development of new energy vehicles, there are currently 9 hydrogen fueling stations throughout California, mainly located around the cities of Los Angeles and San Francisco. In addition, 19 are under construction, according to “Advanced Electric Power. With the model calculation of the Energy and Energy Project, only San Francisco Bay, Silicon Valley, and San Diego will require at least 68 new construction projects. The California Energy Commission has allocated $29.9 million for a new round of infrastructure construction. The capital investment approved in 2015 will accumulate as much as $200 million. By 2016, the number of hydrogen refueling stations in California will increase by 20, with a total of 100 in 2024.

For the construction of infrastructure and the future of the entire fuel cell vehicle, Toyota expressed its optimism but its unwavering optimism. Carter said that people should be patient and wait for infrastructure and other conditions to mature. However, many U.S. consumers have also expressed doubts, such as whether the hydrogen fuel is actually produced, the safety of its storage, and so on.


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