Nissan Carlos Ghosn: The Importance of Success in China

"It is normal for joint ventures to develop independently. We will certainly support and will cooperate." Carlos Ghosn said categorically. On October 25th, at the Tokyo International Auto Show, the “Mister Legend”, who was responsible for the fate of Nissan’s fate and was the president of Renault and Nissan’s two world’s top auto companies, showed the newspaper’s attitude toward the joint venture’s development of its own brand. .

Full support for joint venture autonomy

Reporter: I'm very glad to see you as a "very busy person". How does it feel to manage two world-class automotive companies? Is it too busy?
Ghosn: Oh, it feels good. My mission is to ensure that Nissan-Renault succeeds. These two "big guys" did take up a lot of my energy, but fortunately, the results in all aspects are still satisfactory. Nissan Renault is already the second-best profitable company in the world's fourth-largest auto company and global auto company.

Reporter: You said that if anyone succeeds in China, he will be able to succeed in the world. Do you think Nissan’s joint venture in China is successful? Can you rate your performance in China?

Ghosn: The joint venture company has been the highest growth rate among Chinese car companies for several consecutive years. We have basically reached the set target. The joint venture company is operating well, has common goals, common interests, and everyone's attitude is very positive. This is a very good result. Dongfeng Company is professional, professional and rare partner. Dongfeng and Nissan have made significant contributions to joint ventures in terms of channels, networks, and customer satisfaction. I am very satisfied with the work of the two years.

Reporter: If the Dongfeng and Nissan joint ventures develop their own brand cars, would you agree? Nissan Motor will provide relevant support?

Ghosn: It is normal for the joint venture to develop autonomously. We will definitely support and cooperate with it. As we all know, in the past two years, China’s own-brand vehicles have developed rapidly, and the market share has increased from 7% in 2004 to about 12% this year. Very pleasing. The independent brand has a great market in that country, whether in the United States or Japan. The key question now is how to ensure that joint venture companies do a good job in market analysis when developing their own brands, and try not to introduce duplicate models as far as possible, and try not to cross market positioning.

Renault partner must be Dongfeng

Reporter: Renault's projects in China have been ups and downs and there have been a lot of rumors. It was once reported that Renault’s projects in China will be transferred to India or other places. Can you disclose Renault’s ideas in China? Will it still come? Who is the partner?

Ghosn: Renault will definitely enter China, and its partners must be in the east. As for when Renault will enter China, it depends on the overall preparation of Renault. Our task now is to concentrate all resources on ensuring the maximum success of the Renault project. We will select the right time to announce the specific news of the Dongfeng Renault project. Now the Dongfeng Renault project is still under study. China is the most potential market in the world. It is not only the most competitive, but also the most promising. Whoever succeeds in China can succeed in the world.

Guangzhou Auto Show Launches New Model

Reporter: Dongfeng Nissan announced its medium-term business plan after its establishment in 2003. According to this plan, this year is the last year of the plan. The joint venture company will reach a scale of 300,000 vehicles. Last year, your sales volume was about 200,000 vehicles. It is a very big challenge. How can a joint venture ensure this goal?

Ghosn: We have confidence in achieving this goal for two main reasons. First, the Chinese market is growing rapidly and this year will maintain a relatively high growth rate. Secondly, we will continue to launch new models. This year we will also present the Guangzhou Auto Show. The launch of an original new SUV model will help achieve the realization of 300,000 targets.

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