Parallel import of automobiles, as a policy to break the monopoly of imported autos by multinational auto companies, has been officially piloted in the Shanghai Free Trade Zone. However, since the opening of the policy, the enthusiasm of imported car dealers is not high. According to media reports, fears are subject to the general agent system of multinational auto companies monopolizing the imported auto market. At present, some large-scale import auto dealers are still waiting to see.
In November last year, the General Office of the State Council issued the "Several Opinions on Strengthening Imports", which pointed out that it was stepping up the pilot project of parallel import of automobiles in the Shanghai Free Trade Zone. On January 7, the official website of the Shanghai Municipal Commission of Commerce issued the "Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone" (referred to as the "Notice"), which marks the official launch of the parallel import vehicle pilot in the Shanghai Free Trade Zone. start up.
Parallel imported cars are commonly referred to as “parallel importsâ€, but in reality they are not “parallel imports†in the general sense. These imported cars have gone through the formalities of entry and paid the relevant taxes and fees, but they are only "authentic" that are not recognized by multinational car companies.
In recent years, the price of imported automobiles has not decreased with the reduction of tariffs and the abolition of quotas, but it is much higher than that of the international market. To this end, some cheap "parallel" cars have entered the Chinese market without obtaining authorization from multinational auto companies and their distributors in China.
The parallel import of the official pilot vehicles in the Shanghai Free Trade Zone means that the previous “parallel†cars have legal status, which will help promote the market competition of imported cars and stabilize the price of imported cars. The pilot clarified the after-sales responsibility of parallel imported cars. The "Notice" requires that the pilot enterprises and their auto dealers registered in the Shanghai Free Trade Zone are responsible for the traceability of the quality of parallel imported automobile products, and should fulfill their obligations such as product recall, quality assurance, after-sales service and automobile three guarantees according to law. In the past, due to the lack of after-sales service, even if the price of "parallel imports" cars is low, consumers are worried about buying.
Undoubtedly, the after-sales responsibilities stipulated in the pilot "Notice" have supplemented the shortcomings of parallel imported cars, which has dispelled consumers' concerns to some extent. However, it should be noted that if the support of multinational auto companies is not obtained, the pilot enterprises will have difficulty fulfilling their obligations such as product recall and quality assurance. At present, multinational car companies are not active in parallel imports of cars, because it has moved the cheese of multinational car companies to a certain extent. According to the existing "Automobile Brand Sales Management Implementation Measures" or "Measures" for short, multinational auto companies have established an import automobile general agent system in China, monopolizing the sales channels and after-sales of imported cars through their wholly-owned or absolute holding distributors. Maintenance, and in order to obtain high monopoly profits.
From an international point of view, in order to break the monopoly of imported cars, the laws of Japan, South Korea, the European Union and other countries clearly stipulate that parallel imports are allowed, and it is regarded as an important means to promote market competition and prevent multinational car companies from monopolizing the market. Especially in Japan, the relevant laws also stipulate the implementation rules. It is considered a monopolistic behavior to restrict multinational auto companies from selling parallel imported cars and refusing to provide after-sales services for parallel imported cars. For example, the Japan Automobile Fair Dealing Agreement will clearly stipulate in its “Guidelines for the Implementation of Relevant Anti-monopoly Laws on Trading in the Circulation Sector: A Handbook for Automobile Circulation†that automobile manufacturers cannot prevent parallel importing behavior of importers, multinational car companies. The general distributor established in Japan should provide after-sales service for parallel imported cars.
At present, the anti-monopoly department has already given a heavy blow to the market monopoly of multinational auto companies. However, before the introduction of the "Anti-Monopoly Law" and the "Measures" that have been used up to now, there are many contents that have violated the "Anti-Monopoly Law". And become a "amulet" for multinational car companies to maintain their monopoly. The "Measures" have restricted dealers to participate in market competition fairly, and solidified the monopoly position of multinational auto companies in the imported auto market.
Therefore, we should learn from international experience and, in accordance with the principles of the Anti-Monopoly Law, revise the Measures as soon as possible, and improve the corresponding regulations, to break the general agency system for monopoly of multinational auto companies, and to require imported domestic vehicles to enter the Chinese market as a total Dealers, and clarify the responsibility of multinational car companies for parallel imported car after-sales service. In this way, we will further promote parallel imports of automobiles and eliminate the high price of imported auto monopoly.
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