Recently, the author saw on the microblogging news that the Beijing automobile factory wanted to produce heavy trucks. The reliability of the news attracted the author's attention. There are some clues on the Internet that have been found on the official website of the Beijing Automobile Manufacturing Plant. The division has established the "Huangwei Project Construction Headquarters"; at the same time, the author has searched that the Beijing Automobile Manufacturing Plant has issued a report on heavy truck engineering. As well as sales staff recruitment information, their place of work is in Zhuozhou, Hebei. The rumors of the factory site of the Huanghua plant are close to Chenzhou, and the author made a further investigation.
Visit Beijing heavy trucks to get directions
In order to further clarify the truthfulness of the news, the reporter unannounced visits to the Huangqi Industrial Park and found that the Beijing Automobile Manufacturing Plant does have a branch here. The Beijing Automobile Manufacturing Plant entered the Huangpu Automotive Industry Park on June 21, 2011. The base covers an area of ​​173 yuan. 10,000 square meters, vehicle industry park and parts industry park. Through the author's multi-inquiry, it is known that the vehicle factory area is mainly used for the production of trucks, off-road vehicles, light buses, minibuses and other passenger cars and related supporting parts and components. After production, it will have 400,000 complete vehicles and key parts production capacity. . The base is expected to be commissioned and trial production in the second quarter of 2013, of which 200,000 will be planned in the first phase. Huanghua Automobile Industrial Park Project is an important measure for Beijing Automotive Group Co., Ltd. to realize the Group's development strategy, enlarge and strengthen its own brand, and improve the country's overall productivity. It is also a strategic decision for Beijing Automotive Manufacturing Co., Ltd. to achieve large-scale leapfrog development. In Beijing Automobile Manufacturing Co., Ltd. and even the group has a pivotal position.
At present, the light truck type (banner bell and flag dragon) of the Beijing automobile factory can be seen on the market. Will the plant produce heavy trucks, and what platform will the heavy trucks produce? The author painstakingly and painstakingly, after several twists and turns, eventually passed the insiders of the Beijing Automobile Manufacturing Factory learned that the Beijing brand heavy truck will be off the assembly line, built on the basis of the Steyr platform, configuration Weichai engine, Fast transmission. The first batch of off-line models mainly used tractors and dump trucks, and positioned Hebei as the first sales market. From the construction scale of the Beijing Automotive Plant Huanghua Plant Area and its 2013 business annual meeting held in Zhangzhou, Hebei Province, the focus seems to have begun to shift to this place. Why did you choose to start producing heavy trucks? The author still has some doubts about this.
Create an Auman heavy truck? How to win?
Beijing Automobile Manufacturing Co., Ltd. is part of the Beijing Automotive Industry Corporation. From the BAIC product line, it already has an Auman heavy truck. Now it is rebuilding a Beijing heavy truck. It is also built on the basis of the Steyr platform. The author suspects that BAIC is trying to build another one. "Auman heavy truck"? 11 years ago, Beiqi Foton's Auman heavy truck was born. At the time of the liberation of Dongfang Automobile and Dongfeng Motor's segmentation of the heavy truck market, Auman gained a place through the improvement of technical service level. Now it has joined hands with Daimler to reach the international market. Is the Beijing heavy truck the second Auman heavy truck? The author learned through industry experts that when the Auman heavy truck was developed, the domestic heavy truck market still had a lot of room for development. Today, the total sales volume of the heavy truck market in the past two years does not exceed 800,000. The domestic heavy truck structure is already very clear. If you want to develop more difficult than 10 years ago. Judging from the development of heavy trucks and new troops, the Grand Canal Heavy Trucks will start production in 2009 until 2012, and its products are only sold in the market at a few thousand vehicles each year. The heavy truck market share has already been squeezed by several major legions.
It can be seen from the heavy truck sales data in the past two years that China's heavy truck market has entered a period of fatigue. In a weak market, what skills do Beijing heavy trucks use to win? Will you take the lead of the Grand Canal Heavy Truck? Worth thinking. Industry experts analyze that in today's heavy-duty truck market, that type of assembly vehicle does not have any independent R&D technology and will fail in the market test. In addition, as the country raises standards for heavy-duty trucks and the implementation of the National IV emission standards, it will be difficult to establish a foothold in vehicle R&D without much innovation. Not only that the corresponding network construction, marketing planning need to follow up.
Beijing heavy trucks have not yet been listed. What should be the future development path? Maybe in May, the Beijing heavy truck can provide us with answers.
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