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At the Shanghai Auto Show opened on April 19, 2011, heavy truck giants at home and abroad came to the scene, indicating that the future of China's heavy truck market will become even fiercer. The new army, which operates as a heavy truck, also made a strong debut and hoped to become a dark horse in the market.
Seeing the market rationally and narrowing the gap with the heavy truck team
In 2011, with the tightening of the state's macro-control, many people in the industry are generally bearish about the 2011 heavy truck market. The data shows that since 2011, the growth rate of the heavy truck industry has slowed down significantly. However, facing the ever-changing market, the Grand Canal Heavy Trucks is very optimistic about the long-term market for heavy trucks.
The slowdown in growth rate indicates that the heavy truck market has ushered in another buffer period of growth. The level of urbanization in China is now only 47.5%, which is very different from the 51.5% planned in the end of the 12th Five-Year Plan period. This means that a large amount of investment is required, especially in the rural areas of the Midwest, and a large number of small townships need urbanization. In China's real estate market, the construction of 10 million sets of affordable housing each year has also made heavy trucks an indispensable important means of production. Therefore, the heavy truck market will also be bullish for a long time.
Looking good in the long term does not mean blind optimism. The Grand Canal heavy truck has just started and there is still a big gap with the traditional heavy truck powerhouse. According to reports, the current development of the Universiade heavy truck is to narrow the gap between the heavy trucks and heavy trucks as soon as possible. Just as a child learns to walk, it is impossible to learn to run at once. Therefore, the mission of the Universiade is that children use one year to learn to stand, and the Universiade must strive for half a year; children learn to walk for a year and a half, and the Universiade strives for only one year.
Quality goes international
As a new force in the heavy truck industry, the Universiade heavy truck has a lot of achievements in production and sales. In the first quarter of 2011, the sales volume of the Universiade heavy truck exceeded 3,000.
For Universiade, design and manufacturing are two aspects that ensure quality is indispensable. Since its launch, Universiade has responded to users' feedback on product quality, collected information on the first-hand recommendations of gantry products from heavy-duty users, analyzed and summed up, had a clearer understanding of their products, and further improved and improved their products from design. , to make performance more perfect.
On the other hand, in the production process, Dayun has a complete production process control system to ensure that products can truly meet the design requirements. In July 2010, Universiade passed the relevant quality certification in China. Now, it is striving for international quality certification, as soon as possible to achieve quality and international integration, to meet the requirements of overseas markets on product quality, and in the production process and management The method is also aligned with international standards. The Universiade Group currently has more than 500 sets of quality inspection equipment and continues to purchase advanced quality inspection equipment.
Change after-sales service concept
In order to provide users with better products and services, Universiade spares no effort in the construction of after-sales service outlets. The advantageous areas before the Universiade were limited to the Central Plains region. In 2010, the service points of the Grand Canal Heavy Trucks were less than 20. In 2011, with the increase in production and sales, the market coverage has expanded, and the sales network of Universiade has expanded to more than 200, with more than 300 after-sales services. Universiade's after-sales service strategy in 2011 is to complete more than 600 after-sales service network coverage in the country and achieve regional coverage above the county level in the country.
In addition to establishing its own 4S store, the Universiaz Heavy Trucks also took additional incentives for some of the participating service stations. For example, the maintenance of other brand models is 100 yuan per working hour, and the maintenance of the Universiade heavy truck is 200 yuan, which guarantees that the franchising service station is responsible for the maintenance of the Universiade heavy truck. The perfection of outlets and the due diligence of joining the repair station will bring worry-free after-sales services to the users of the Universiade.
Large potential for new models and overseas markets
At the 2011 Shanghai Auto Show, Universiade launched the first lightweight tractor. In general, self-weight accounts for 30% of the total weight of the car. Under no-load conditions, about 70% of the fuel consumption is used on the body's own weight, and especially for heavy trucks, the loss of fuel consumption due to its own weight is even more striking. For this reason, Universiade Motors has invested a lot of energy in the light weight heavy truck project. It can be foreseen that with the implementation of toll-by-weight pricing models on expressways, the state will increasingly tighten the management of overloading, and lightweight haulage vehicles will become a breakthrough point for expanding sales.
In addition to launching new models based on domestic demand, the Universiade heavy trucks have also achieved a lot in overseas markets. According to reports, Universiade has already signed overseas orders with overseas companies such as Ecuador, Egypt, and Algeria. The total number of orders for the next five years is 19,600, and the average annual export of heavy trucks will reach about 4,000.
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