Which three parties signed a strategic cooperation agreement will stir up the wave of China's special-purpose car industry

On August 31, 2018, on the occasion of entering Jinjiu, a major event occurred in Shiyan, Hubei! Dongfeng Commercial Vehicle , Dongfeng Motor Trading Co., Ltd. and Chengli Heavy Industry Group signed three special enterprises for China. Strategic cooperation agreement in the field of vehicles . With this signing, the three parties will take the sanitation vehicle as the entry point, and carry out in-depth cooperation on the future special vehicle market supply business relationship, marketing resource sharing, post-market synergy, service system, financial business, etc. It can be said that it is a strong alliance and complementary advantages. , mutual benefit and win-win, will inspire the wave of China's special-purpose car industry!

Breaking the inherent institutional constraints

According to the reporter's understanding, the signing of the tripartite party is the result of brewing for four months, especially under the initiative of Wenshan and deputy general manager Qiu Bo, general manager of Dongfeng Motor Trading Co., Ltd., and visited by Qiu Bo. Next, break the inherent institutional constraints, adapt to market demand, and maximize the strength of the three parties. Under such a background, the signing of the agreement is a matter of course. Where is the three parties strong?

As we all know, Dongfeng Commercial Vehicle's special-purpose vehicle products have long dominated the Chinese special-purpose vehicle market. At present, 60% of the shares are sufficient to explain this fact. However, this market performance is largely due to Dongfeng. The chassis advantage of commercial vehicles, in addition, this is also greatly recognized by Chengli Heavy Industry Group.

Signing site

Speaking of Chengli Heavy Industry Group, the group is a large-scale automobile manufacturing group of “China's Top 500 Enterprises”. Its products are sold well in 29 provinces, municipalities and autonomous regions in China, and exported to more than 30 countries and regions. Among them, sprinkler sales have been for four consecutive years. It is the first in the country, and the sales of sanitation vehicles account for the first place in the country. This shows that Chengli Heavy Industry Group has the strength in modifying technology.

Dongfeng Motor Trading Co., Ltd., the signing facilitator, has been the direct sales company of Dongfeng. Since its reorganization in 2010, it has been committed to continuously improving the sales and sales contribution of Dongfeng commercial vehicle customers. The accumulation has established a sound and integrated sales system and can provide customers with a total solution. By 2022, more than 50 Dongfeng commercial vehicle direct sales stores will be built nationwide, achieving annual sales of more than 60,000 units, sales revenue exceeding 10 billion, and sales contribution reaching 50%.

Signing a trip to the three parties to take a group photo

Three such powerful enterprises sit together and talk openly and honestly, break through some established models, and strengthen alliances, which will soon open a new future for the special vehicle industry.

Competing complementary parties to go all out to win the future

It is not difficult to see that each of the three parties has strength and has its own advantages. Only by complementing each other's strengths and strengthening cooperation in all aspects can we win the future together.

As Liu Zhiqiang, Minister of the Chassis Department of Dongfeng Commercial Vehicles, said: Chengli Heavy Industry Group has always been a strong enterprise in the special-purpose vehicle market, and its modification technology is far ahead in China. This cooperation is a transformation from the previous single-point business docking to all-round business cooperation. In the future, the two sides will carry out in-depth cooperation in supply business relations, marketing resource sharing, and post-market synergy. At the business level, the product will be fully involved, launch customized product development, market development, marketing model establishment, research and development of quality models to meet market demand; and Dongfeng commercial vehicles will also be in technical announcements, price systems, services and terminals. Provide comprehensive support in collaboration.

Liu Zhiqiang, Minister of Chassis Department of Dongfeng Commercial Vehicles

The support provided by Minister Liu is also the request of Cheng Aolu, General Manager of Chengli Heavy Industry Group, for Dongfeng Commercial Vehicles. Cheng said: "The cooperation agreement is expected to be related to Dongfeng Commercial Vehicles from product development, technology, service, marketing, etc. We will carry out all-round cooperation, take the sanitation vehicle as the entry point, expand to other special-purpose vehicles, seek common development, and work together for a win-win situation.

Cheng Aluo, General Manager of Chengli Heavy Industry Group

The cooperation between Dongfeng Commercial Vehicle and Chengli Heavy Industry Group is the complementarity and strong combination of superior chassis enterprises and superior conversion enterprises, to create more professional and high-end special-purpose vehicle products, and then Wenshan, the general manager of Dongfeng Motor Trading Co., Ltd. Providing sales support for the integration of sales of finance and used cars, and cooperation between the three parties, a beautiful tomorrow is very promising.

Wenshan, general manager of Dongfeng Motor Trading Co., Ltd.

Qiu Bo, a direct participant in the signing event, may have directly explained the significance of the event in the face of an interview with a reporter from the China Truck Network. He said with full expectation: "Cheng Li Heavy Industry Wuhan The factory is a high-end production factory. Dongfeng Tianlong and Tianjin are high-end products. The strong cooperation between the two parties will expand Dongfeng sales and enhance the contribution and status of Dongfeng commercial vehicles in the national market. Together with Dongfeng Motor Trading Co., Ltd. The achievement of the tripartite strategic cooperation will definitely promote the development of China's special-purpose vehicles and make important contributions to improving the Chinese environment under the promotion of the National Sixth Product."

Qiu Bo, Deputy General Manager of Dongfeng Motor Trading Co., Ltd.

In the future, the strong cooperation and complementary advantages of the three parties will surely rush into the sea of ​​special vehicles and set off a wave!

Reading volume: Source: Chinese network of truck: Wang Huimin

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