Global Automotive Industry Research Report

The Impact of Financial Crisis on Multinational Vehicle Enterprises and Independent Brands

This survey report was conducted in the context of the global financial crisis that has had a major impact on the automotive industry and the global auto industry landscape is undergoing dramatic changes.

At present, the impact of the global financial crisis on the global automotive industry has begun to show a series of substantial impact: North American three giants seek bankruptcy protection, the global auto industry benchmark Toyota Motor also appeared for the first time in more than 70 years, Almost all major global auto companies have experienced losses or huge declines in profits; auto parts companies are in dire straits, bankruptcies or mergers and acquisitions are frequent. Of course, there are also “saviors” who play heroic roles in troubled times, Fiat acquired Chrysler. , chase Opel in order to achieve the top five global dreams; Chinese auto companies also participate in the Opel, Puma mergers and acquisitions. A series of new fission and fusion continues, the global auto industry in this round of major reshuffle How will it eventually evolve?

At the same time, Gasgoo Automotive Research Institute takes full advantage of the interactive nature of the global automobile industry and rich industry experts resources to organize a large-scale research activity for more than two months. Based on the results of the survey and the formation of mainstream opinions, This report.

This survey uses a combination of on-line online research and offline expert interviews. We conducted a series of polls on the homepage of auto.gasgoo.com with over 5,000 participants participating in the survey. Viewers at Gasgoo.com The automotive industry is dominated by people and land. The number of industry participants in this survey is quite extensive. We also conducted dozens of interviews with various experts, including experts from several top international consulting companies, executives of vehicle companies, and parts and components. Executives of enterprises, experts of various types of auto service organizations, well-known experts in the industry, etc. Here, our research team reports to the experts who have received our research and the elites who participated in the online voting. The main points of this report are from the survey. As a result, there are no factors of commercial activity and they are for reference only in the industry.

Major findings

From the perspective of the global auto industry structure, the overall structure will not undergo structural changes, but the overall strength of the mainstream car companies will have to be balanced: the US auto industry will not die out, but the strength of American auto companies will be severely reduced; Japanese auto companies are deeply affected. Internal injuries, the momentum of expansion will weaken; although profit is affected, German and Korean car companies are relatively benefit.

GM was forced to sell most of its acquired auto shares or assets to warn auto makers to be more cautious about the choice of expansion mode. The “Renault-Nissan Alliance” model is considered to be superior to direct mergers and acquisitions and a two-in-one integrated operating model.

Component suppliers are deeply affected by this round of adjustments in the auto industry structure, consolidation will intensify, and the wave of mergers and acquisitions for the supplier community will resume.

Judging from the impact of the mainstream mainstream car companies, GM's application for bankruptcy protection is undoubtedly the biggest impact on the current round of major changes, but also the most injured mainstream vehicle companies, but the bankruptcy protection after the major operation is "destroyed" or It is still difficult to judge whether the vitality is very weak. Most people think that the overall challenge is greater than the opportunity. In this round of crisis, Toyota suffered the severeest shock (the first loss in more than 70 years) and the internal injuries discovered by the industry were the most unexpected, but the Toyota internal injuries. Afterwards, adjustments will be made to the strategic model and management. Short-term negatives may last for one to two years. If the long-term negative changes can be positive, the relative benefits of the financial crisis are mass and modern. They may seize the next few. Year's opportunity to expand the layout of the global automotive industry.

The current round of changes in the auto industry triggered by the financial crisis will also have a profound impact on the development of multinational car companies and domestic independent brands in the Chinese market. Multinational car companies pay more attention to the Chinese market, but different companies pay more attention to the Chinese market. The urgency to invest in the Chinese market is quite different. In addition, increasing the supply of small cars and low-end vehicles in the Chinese market, accelerating the penetration into second- and third-tier cities and adopting more local suppliers is a major strategic choice for multinational car companies. .

The financial crisis has caused the deterioration of the external environment in the international market. The opportunity for independent brands to participate in overseas competition has been reduced. The road to internationalization that has just started is temporarily blocked. The local automobile companies have been blessed by the policy impact of the government’s response to the financial crisis that stimulates the auto market. This is an opportunity to reduce the competitiveness of independent brands and the international giants in China, but it will also allow some companies to blindly optimistic about the strategic mistakes.