XCMG's core parts market reform speeds up again

Resolutely set a great goal to become a world-class hydraulic enterprise

Adhere to the lofty mission of boosting industrial power with core component technology

Unwaveringly walk

Independently controllable, high-quality development, climbing the peak of core technology

——Speech by Chairman Wang Min at the Inaugural Meeting of the Hydraulics Division

On the way to a manufacturing power

The importance of parts is becoming more prominent

Stand at the key node of core technology breakthrough development

XCMG Hydraulic Business Unit came into being

Not only a major decision in XCMG's development strategy

It is also a highlight of the history of XCMG's core parts industry.

Review the development history of XCMG hydraulic industry

Cultivate hatching from a small processing workshop of the year

To grow into a first-class company in China's hydraulic field

Starting from a single package can only follow imitation

Until now, the hydraulic supporting system can be controlled independently and can guarantee a variety of hosts.

This road of innovation and development can be described as a hurdle after hurdle

2019 is the 70th anniversary of the founding of New China, the 30th anniversary of the founding of XCMG Group, and the beginning of the establishment of the Hydraulics Division. In order to realize the development strategy of XCMG's core parts market, the Hydraulics Division, under the guidance of the "two high-quality" goals, has accelerated market-oriented reforms to build a new marketing service platform and lead the market development with mechanism changes.

Get close to customers and infiltrate the market “deep”

In the process of market-oriented development of the core parts industry, it is important to be able to provide products with core competitiveness, but it is also critical to build a "steady-state" customer base. The market is like a battlefield. In order to allow market managers on the front line of the "battlefield" to more effectively obtain customer needs, XCMG Hydraulics has sorted out the market layout, set up offices in Central China and East China, and started the battle for first-class brand brands . To fully release the vitality of the office, the company dispatched experienced marketing personnel and service engineers to expand the radiation area, and inserted the clear banner of XCMG's core components in the depth of the market, helping to promote customer satisfaction and the improvement of XCMG brand image.

Success stories

Thanks to the innovative parts marketing model under the new situation, XCMG Hydraulics' sales in the external and export markets in 2019 increased by 24% year-on-year and the internal market increased by 28% year-on-year. "The development goals handed in a component answer sheet.

Accurate delivery, using "product manager" thinking to be "front-end products"

Manufacturing service transformation is a general trend, and a good experience is an important guarantee to win user recognition. This requires a "product manager" mindset to consider application requirements at the front end of manufacturing for users. For the development of new products, in order to fully understand the working conditions before sale, XCMG technicians have carried out field inspections of the working environment several times, tailor-made products for customers, and provide optimal design solutions, while for mature products, they are further looking for added value space. In order to improve the accuracy of the plan forecast, XCMG's business personnel took the initiative to strengthen the department's collaboration, and passed the latest market demand trends collected in the first time to the planning, supply, manufacturing, logistics and other value chain links in time to ensure the product's Accurate delivery, polishing the brand's background with customized details.

Conducive to the "product manager" thinking of the front end , XCMG Hydraulics plans the brand structure, develops a diversified market, the shield machinery sector, and gradually gains a foothold in the offshore equipment field. Significant attacks, batch matching, large-tonnage ship manufacturing, port machinery, and strategic cooperation agreements were signed to win tens of millions of orders. In the market-oriented competition, find the advantages and continue to exert force.

Unlimited service, opening the first "miles" of core components

"Performance in the letter market, service is unlimited!" This is a solemn promise issued by XCMG Hydraulics "Serving Miles". In order to further understand the needs of end users, and promote product improvement and service enhancement, XCMG Hydraulics launched the first “Service Miles” activity of core components. The teams of all teams were uniformly deployed and went to East China, Central China, South China, Northwest China, and North China. Visits and researches on product matching, process optimization, manufacturing and delivery quality. The service personnel and technical engineers walked into the working site together, listened to the customer's voice while carrying out maintenance, and brought back the user's demand suggestions for improvement one by one, so that everyone can truly feel the XCMG hydraulic “3C” service (timely, Effective, value-added) brand charm.

Increased satisfaction

The growth of performance comes from the affirmation of old customers and the trust of new customers. In 2019, the completion time of XCMG Hydraulic Service After Sales increased by 42% year-on-year, and the service efficiency increased by 16%. XCMG core parts value experience.

Whoever has a long way to go

Facing the opportunity of high-quality development

Only a highly conscious sense of mission can support good industrial development

Only a sense of crisis under pressure can open up the future of the market

Strengthen market awareness and unlock unlimited potential

With vigorous XCMG core strength

Help Chinese equipment to stay at the forefront of industry competition!

(This article comes from Xugong)